Reconfiguration for innovation: How do we reorganize to provide new value without overspending or underspending?ġ1. Complementors: Who and what will make it appealing to start and stay as partners?ġ0. Key resources: What assets should we leverage to unlock value?ĩ. Key processes: What activities should we perform well to unlock value given our resources?Ĩ. Value chain: How are activities linked and sequenced to deliver the value proposition seamlessly for competitive advantage?ħ. Revenue model: What will be the most attractive pricing scheme that can leapfrog demand and meet our (revenue, profit or social cause) objectives? B. Customer bonding strategy: How do we deliver solution and build positive relationships with customers better than the competition?ĥ. Channel: Where do we make ourselves conveniently available consistent with the target market’s buying pattern?Ĥ. Value proposition: What is the biggest unmet need we should satisfy in a novel way?ģ. Target market: Who is the target market that has the greatest potential for the firm?Ģ. Overcome Key Organizational Hurdles Overcome Key Organizational Hurdles Cognitive Hurdle Motivational Hurdle Resource Hurdle Political Hurdle Get The Strategic Sequence Right The Sequence of Blue Ocean Strategy Buyer utility Is there exceptional buyer utility in your business idea? Price Is your price easily accessible to the mass of buyers? Cost Can you attain your cost target to profit at your strategic price? Adoption What are the adoption hurdles in actualizing your business idea? A commercially viable blue ocean idea Four Action Framework Eliminate Reduce Raise Create Which of the factors that the industry takes for granted should be eliminated? Which factors should be reduced well below the industry’s standard? Which factors should be created that the industry has never offered? Which factors should be raised well above the industry’s standard? Four Action Framework Eliminate Reduce Raise Create You can download this presentation at: Please visit for more presentations on strategy, marketing, branding, and innovation
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